In this article you’re going to learn how to write a headline for your teacher profile.  After your photo, it’s the second thing a student sees.  Write a good headline and you’ve got a chance of getting a click and a new student. Write a bad headline and another teacher is going to get the […]

Years ago, I got a new student named David. In terms of his value as a customer, he got off to a good start by asking for lessons twice a week and rarely cancelling.  And then his value started to rise. First, he introduced me to his colleague, Jan. Jan started taking lessons right after […]

Take a look at this email I got from a prospective student:  Nothing out of the ordinary. And in the next paragraph he asked me if we could have lessons in his office. Again, nothing too unusual. The only problems was, I was no longer a travelling teacher; to save time, I only accepted students […]

A teacher wrote to tell me he wasn’t getting any messages from students. I thought that was curious because I had just spoken to another teacher who told me she was getting plenty of inquiries. I suspected I already knew the answer. But when I checked out their profiles, it was now clear. One teacher […]